For 2023, Pantone chose “Viva Magenta.”

Viva Magenta

Viva Magenta is a gorgeous and extraordinarily rich color. It’s not bright,
what you typically think when you first hear magenta, but its hue is
equally as bold and show-stopping as a typical magenta shade. This strong
color will bring us into the first of the year with that special type of vibe.

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